No. The Assembler is Skyler Miller, age 8, the son of one of my employees. I have to confess that Skyler did practice for the video. He put the sofa together and took it apart 5 or 6 times before we shot the video (which was done in one take.)
My son (age 13 at the time) held the previous speed record of just under 6 minutes. That was his first time assembling one of our sofas.
Jeff Frank
Simplicity Sofas