Neslihan Jevremovic (Turkish) was married to Philidelphia-based George Jeremovic (who owns Material Culture in Philidelphia)

George was the founder, president, and driving creative force behind Woven Legends from its inception in the late 1980s until George and Neslihan divorced around 2005 or so. As part of their divorce settlement, Neslihan took ownership of the company.

There have been lots of changes to the rug market, and one cannot simply blame Neslahan for the company's atrophy and the same time she wasn't the driving force or vision that built it or created the various likes like Sardis and Mamluke